Irreverent
Business Podcast

A bold, honest show that rips the mask off business, cutting through sugar-coating to tackle the real, human side of entrepreneurship with transparency, humor, and no BS.

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Meet Your Host.

The Mind Behind The Show.

Jake Zufelt
Author & Marketer

Jake Zufelt thinks business is too serious. He also thinks digital marketing sucks. So he wrote a book about it that became an international best seller called, “Digital Marketing Sucks: A Practical Guide For Frustrated Business Owners.” Jake is the owner of Weldwood Marketing and Weldwood Publishing.

Learn About The Show.

About The
Podcast

Irreverent

/ˌi(r)ˈrev(ə)rənt/

showing a lack of respect for people or things that are generally taken seriously.

  • Honest

    Business can be super shady. We don’t tolerate that here. You tell the truth or you get out—no sugar-coating, posturing, or toxic optimism—just say it like is!

  • Transparent

    Life is hard. Business is hard. Being human is hard. Let’s be real about it! Transparency allows for growth—yours and the people around you. What more could we ask for?

  • Human

    Business is about humans working with humans to serve humans. We have families, hobbies, vacations, etc. Business gets in the way of us being human sometimes.

Featured Guest.

Probably You!

Contact Me

We’re looking for guests to partner with us in ripping the mask off of business. It’s just not what it used to be, and we want to celebrate that! Business is intensely human, and when you’re a business owner, you see the good, the bad, and straight up awful. Let’s talk about all of it—but let’s focus on how the human side of business can be helpful for others!